Begin with the published system

Company publications from Soli Organic provide a starting point for reading about indoor organic growing. Describe the particular system in the source before comparing it with another farm. Terms such as indoor, vertical, soil-based and hydroponic should not be treated as interchangeable.

Ask what was measured

A sustainability claim becomes more useful when its boundary is clear. Ask which facility, crop, period and comparison the claim covers. A percentage without those details can look precise while leaving the most important questions unanswered.

Keep your comparison fair

Make a small table for the same crop and stage of production. Leave unknown values blank. Avoid comparing a company’s total footprint with another source’s account of one growing room, or treating a production milestone as proof of a finished environmental assessment.